10 Mistakes That Are Killing Your Google Maps Ranking

Many dental practices sabotage their own Google Maps rankings without realizing it. These mistakes range from innocent oversights to well-intentioned strategies that backfire. Here are the 10 most common errors we see—and how to fix each one.

Mistake #1: Keyword Stuffing Your Business Name

This is the most common violation we see. Practices add keywords to their business name hoping to rank better:

Why it matters: Google can suspend your listing entirely for this violation. Even if you don't get suspended, competitors can report you, leading to sudden ranking drops.

Mistake #2: Inconsistent NAP Information

Your Name, Address, and Phone number must be identical everywhere online. Common inconsistencies:

• “123 Main St” vs “123 Main Street” vs “123 Main St.”
• “Suite 100” vs “#100” vs “Ste 100”
• Old phone numbers on forgotten directory listings
• Different business name variations across platforms

Fix: Choose one exact format and use it everywhere. Audit all your online listings quarterly to catch discrepancies.

Mistake #3: Not Responding to Reviews

Many practices collect reviews but never respond to them. This is a missed opportunity:

• Responding signals to Google that your profile is active
• Potential patients read owner responses to judge your character
• Thoughtful responses to negative reviews can actually improve perception

Fix: Respond to every review within 48 hours. Thank positive reviewers specifically and address concerns in negative reviews professionally.

Mistake #4: Buying Fake Reviews

We understand the temptation. Competitors have 100 reviews and you have 15. But buying reviews is a critical mistake:

• Google's algorithm detects patterns (IP addresses, reviewer behavior, timing)
• Getting caught can result in all reviews being removed
• Severe violations lead to profile suspension
• FTC can fine businesses for fake testimonials

Fix: Build reviews organically through a systematic patient request process. It takes longer but creates real, lasting value.

Mistake #5: Neglecting Photos

Many profiles have few photos, poor quality images, or photos that are years old. Google data shows:

• Profiles with photos get 42% more direction requests
• 35% more website clicks than profiles without photos
• New photos signal an active, engaged business

Fix: Upload 10-15 high-quality photos covering your exterior, interior, team, and equipment. Add new photos monthly.

Mistake #6: Choosing the Wrong Categories

Your primary and secondary categories determine which searches trigger your listing. Common mistakes:

• Using too broad a category (e.g., “Medical Center” instead of “Dentist”)
• Missing secondary categories for services you offer
• Using categories for services you don't actually provide

Fix: Set your primary category to your main specialty. Add secondary categories only for services you genuinely offer.

Mistake #7: Incomplete Profile Information

Google favors complete profiles. Yet many practices leave sections empty:

• Missing business description
• No services listed
• Attributes not set
• Special hours not configured
• No posts or updates

Fix: Fill out every available field. If Google offers a section, use it.

Mistake #8: Ignoring Negative Reviews

Some practices leave negative reviews unanswered, hoping they'll be buried by positive ones. This is wrong because:

• Negative reviews stick out—patients specifically look for them
• An unanswered complaint suggests you don't care
• A professional response can actually build trust

Fix: Respond to negative reviews within 24 hours. Acknowledge the concern, apologize for their experience, and offer to resolve it offline.

Mistake #9: Setting and Forgetting

Many practices set up their profile once and never touch it again. Google interprets inactivity as a sign of an inactive business:

• No posts in months
• Same photos for years
• Outdated business hours
• Services that no longer reflect your offerings

Fix: Set a weekly reminder to post an update, respond to reviews, or add a photo. Make profile maintenance part of your routine.

Mistake #10: Multiple Listings for One Location

Sometimes practices accidentally create duplicate listings through various means:

• Staff creates a listing not knowing one exists
• Previous owner's listing still active
• Name change created a new listing
• Agency created a separate listing

Duplicates confuse Google and split your review history.

Fix: Search for your practice on Google Maps. If you find duplicates, mark them as duplicate through the Google Business Profile interface or report them.

Quick Audit Checklist

Run through this list to check for these mistakes: